News

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...
While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...
Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.
The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...
The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize. The General ...
Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...
The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.” ...
Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...
Mekanism’s CEO on future proofing the agency with performance marketing Developing a full-funnel offering has been a focus since the shop was acquired last year, Jason Harris said at Advertising Week.
The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites ...
New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...
Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...