Nestlé is upgrading its global SAP systems to create a shared data foundation that supports AI tools across sales and ...

What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best.

The Walmart new Scintilla In-Store platform gives suppliers near real-time visibility into shelf inventory and store execution.

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The official blog of Star Group, a Synegratedâ ¢ Marketing Communications Company dedicated to driving engagement with B2B and B2C brands operating in todayâ s hyper-competitive, rapidly evolving ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...

As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling ...

Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the ...

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...

A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions ...