There are those on Wall Street who are concerned that ad agencies will be left behind as this shift to AI-driven digital ...

In her last public appearance as CEO of X, Linda Yaccarino sat down last month at the Cannes Lions advertising conference with tennis great Serena Williams. Along with touting Williams’ forthcoming X ...

AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

It's clear that all three of these stocks make interesting AI buys, but to decide where to put our money right now, it's a ...

Vidhya Srinivasan led Amazon Web Services' first cloud data centers launches before taking on a pivotal transformation at Google.

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

OpenAI is preparing to launch an artificial intelligence-powered web browser in the coming weeks, potentially setting the ...

The move comes at a time when the Google search experience is undergoing a major shift, driven by the rapid integration of ...

Group of independent publishers alleges the technology is harming their business by diverting web traffic and undermining ...

Accetturo, an advertising veteran, says AI will be a big part of the industry's future. Experts who spoke to NPR tend to agree, even if they're not yet sure how much the technology might displace ...