Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game. Since ...

These are our selections for the top CIAC high school boys basketball players since the turn of the century.

Add Yahoo as a preferred source to see more of our stories on Google. The biggest commercial event of the year. - Don Juan Moore/Getty Images Some people watch the Super Bowl for football. Some people ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

The Super Bowl: Come for the game, stay for the ads. Yes, Super Bowl 60 had more than its fair share of memorable commercials that helped fill the time between plays, as the Seattle Seahawks toppled ...

The 2026 Super Bowl is a face-off of epic proportions – and not just the Seahawks versus the Patriots. This year, brands duking it out to have the most talked about commercials spent as much as $10 ...

The 2026 Super Bowl has found itself a winner in the Seattle Seahawks, who defeated the New England Patriots 29-13 on Sunday. Regardless of the outcome, most of the Big Game’s biggest ads had been out ...

From George Clooney to Ben Affleck, and from the Clydesdales to a defecting polar bear, we've got the best of Super Bowl Sunday ads. Like in previous years, we got pre-releases of some of the best ...

A polar bear on a therapist's sofa in a Pepsi Super Bowl ad is a Coca-Cola fan but in a blind taste test he chooses Pepsi Zero Sugar and can't believe it. Zoe Ruderman of Ad Week says it was one of ...