Instagram Close Friends is becoming a powerful, underused micro‑CRM. Here’s how curated green‑ring lists can build trust, ...

Brand experts see Sanju Samson as the biggest gainer as they believe Samson’s strong performances, coupled with his ...

Marketers are easily dazzled. We're great at spotting magic, and that's what makes us such good storytellers. The trouble is, once we've spotted it, we immediately want to import it.

Sony seems to be gearing up for the start of marketing on Spider-Man: Brand New Day. An updated release window for the Marvel Cinematic Universe movie’s first trailer has just been shared.

Retail advertising is evolving rapidly, blending technology with creativity to connect brands and customers more effectively. Vigyapan Mart stands at the forefront of this change, redefining how ...

Georgina Cunningham leads Amazon performance marketing at The Estée Lauder Companies, shaping full funnel media strategy, ...

Shruti Tyagi has joined Affinity Global as director – marketing. In her new role, she will lead marketing for India as well ...

Last week, it took BrewDog just an 11-minute Teams call to tell its staff that almost 500 of them would be losing their jobs, alongside the immediate closure of 38 venues. The redundancies and ...

McDonald’s India–North & East Names Sara Arjun as brand ambassador; recreates iconic ad, watch. Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, ...

Most media metrics are proxies, not outcomes. Proxies can improve without adding a single buyer. They can move while ...

The world's largest agency platform experiences surge in demand as brands become more efficient in a new era of ...

That clarity evolved into a three-part purpose — product (make the finest ice cream), economic (build a sustainable business), and social (use the brand to make the world better). Over time, this wasn ...