Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed ...

GRAND RAPIDS, MI – Republican gubernatorial candidate Perry Johnson will spend $1.5 million on a new ad, “Rock Solid,” that ...

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

Congressman Andy Barr held a public event in Winchester on Saturday where he addressed the recent vandalism at his campaign office.

Mars Australia and Amazon Ads have unveiled the results of last year's innovative DINE ‘Cat Decoder’ campaign via ...

When Sydney Sweeney teamed up with American Eagle for their blue jeans campaign, she sparked worldwide controversy. As a ...

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.

Not every brand does this right. A brand starts to deteriorate when trust breaks internally before it breaks externally. Employees notice when leaders stop listening. They see when values are ...

How did a 150-year-old brand go viral? Explore the Heinz Mustard campaign that teamed up with hip-hop's biggest producer to win the internet.

Google reinforces asset variety, updates ad scheduling pacing, and Microsoft launches self-serve negative keyword lists. Here’s what advertisers need to know.

Businessman John Kellogg began promoting breakfast as the most important meal of the day more than a century ago to increase ...