The visual identity of a football team is the helmet. Some college teams have had traditional iconic helmets that stand the ...

A potential Tennessee Titans uniform redesign has sparked a branding conversation about uniform colors and logos.

Grambling State's iconic "G" logo is now federally protected after decades of legal effort, strengthening the HBCU's brand ...

Which teams are changing their looks for 2026? Find out here.

The Rams are reportedly updating their primary logo this year, and it appears to be confirmed by their leaked 2026 draft hat.

Looks like the Titans could be getting a new logo. On Thursday, Fanatics appeared to leak that Tennessee would be getting new ...

The Tennessee Titans have suffered yet another online leak that may relate to their long-rumored rebrand.

One week out from the start of spring practice, Florida football passed “The Gauntlet.”“The Gauntlet” is a high-intensity ...

TCU will be wearing a special helmet when they take on North Carolina in Ireland this fall.

A Ukrainian skeleton racer has been banned from competing at the Winter Olympics after wearing a helmet honoring athletes who have died in the Ukraine War. The International Olympics Committee (IOC) ...

Ukraine’s Winter Olympics flag bearer has accused the International Olympic Committee of betrayal after he was banned from wearing a helmet honoring athletes from his country who were killed during ...

The best college football logos of all time in a draft--what's better than that?