Matches at the 2026 World Cup will feature more TV ads than usual, with FIFA opening the door after instituting a blanket water break edict ...

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap's first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...

There’s a lesson UConn coach Geno Auriemma learned long ago: Don’t wade into the “greatest ever” debate when it comes to his ...

When the LSU women’s basketball team took the court for its SEC Tournament quarterfinal matchup with Oklahoma Friday, Tigers ...

FIFA will introduce three-minute “hydration breaks” in every half of the 2026 World Cup, and broadcasters will be allowed ...

After Arkansas signed with Tyson, guessing the jersey sponsor patches for every power conference college football team.

Indiana Fever star Caitlin Clark is featured in the advertisement for Gatorade Lower Sugar with basketball legend Candace Parker doing the narration. "No artificial colors, no artificial flavors, no ...

Last month, WNBA star and Indiana Fever guard Caitlin Clark teased her fans with her 'favorite flavor' by Gatorade ahead of ...

Young sports power couple Paul Skenes and Olivia Dunne are already worth an estimated $11 million. Skenes' record-breaking ...

Memphis is searching for a new women's basketball coach after firing Alex Simmons. Simmons was fired after three seasons, finishing with a 30-61 record. Athletic director Ed Scott will be making his ...

FIFA will reportedly allow broadcasters to cut away to ads during hydration breaks in 2026 World Cup matches.

D-White opens up on the renewed Celtics, a new ad campaign, his shot at Defensive Player of the Year, and much more in this ...