"I'm more excited to start working on this than I have been about anything in a long time,” Wyatt tells The Hollywood ...

Natassia Paloma may be reached at npaloma@gannett.com, @NatassiaPaloma on Twitter, natassia_paloma on Instagram, and Natassia Paloma Thompson on Facebook.

Editor's note: Watch every 2026 Super Bowl commercial and rate the best with USA TODAY's Ad Meter. Commercials are unavoidable. Take 30 seconds and look around. Identify everything with branding. Your ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

Super Bowl 60 wasn't the most thrilling game in NFL history, but at least the commercial breaks provided some entertainment as the Seattle Seahawks hammered the New England Patriots, 29-13. Like every ...

Add Yahoo as a preferred source to see more of our stories on Google. The commercials are sometimes just as highly anticipated as the Super Bowl itself, as fans wait for fresh movie trailers, ...

Is it jarring to see Stone in a Super Bowl ad instead of a moody and provocative Yorgos Lanthimos film? Kind of, but it’s also extremely fun, especially thanks to the Lanthimos-directed spot’s ...

As 2026 unfolds, it may become increasingly difficult to decouple brands looking to tie themselves to the USA’s semiquincentennial. And on the biggest day of advertising, Budweiser all but wrapped ...

Super Bowl commercials are the rare ads people actually want to watch. Each year, a handful of brands manage to break through the noise with spots that are smart, funny, or sincere — and sometimes, ...

The 2026 Super Bowl has found itself a winner in the Seattle Seahawks, who defeated the New England Patriots 29-13 on Sunday. Regardless of the outcome, most of the Big Game’s biggest ads had been out ...

These historic Pennsylvania bakeries have been perfecting pastries for generations, proving that time-honored recipes still ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...