Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. On a rainy afternoon in Salford, Greater Manchester last week, Madina Jama was looking for comfort. She paused ...
Food bosses look set to bin Mr Kipling’s “exceedingly good cakes” catchphrase – despite protests from fans. The slogan has been used in ads since 1967, when it was voiced by Are You Being Served? star ...
The scheme, the brainchild of JWT London, left the creators with a literal mountain to climb as they were tasked with constructing the poster with 13,360 Mr Kipling cakes. After the build, the public ...
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