Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron.

Bronny James is averaging fewer points per game (9.5) in more minutes (30.9) with the Lakers in 2025-26 than he did in 2024-25 as a rookie. And those are his G League stats — with the South Bay Lakers ...

With the trademark now officially filed, it is clear that Nike is fully committed to building Bronny’s brand for the long ...

Los Angeles Lakers two-way guard Bronny James has a signature logo, and the latest trademark news from Nike has sparked social media backlash.

Bronny James received official trademark protection for his Gothic "B" logo through Nike's filing with the Patent Office this ...

Sneaker giant Nike has officially filed a trademark for a new logo for the South Bay Lakers player and LeBron's oldest son.

Nike is facing a hefty dose of backlash this Tuesday due to its rumored partnership with Los Angeles Lakers guard Bronny James. It's no secret that LeBron James has been a Nike athlete since joining ...

Los Angeles Lakers forward LeBron James wore the Nike LeBron 23 "15,828+" colorway when setting the record for the most made ...

Los Angeles Lakers forward LeBron James takes a shot at the Toronto Raptors with the upcoming Nike LeBron 23 "LeBronto" ...

Paying homage to the Los Angeles Lakers' home from 1967-1999, the newest Nike Kobe 3 Low PE lights up like The Forum.

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That star was not Kobe Bryant.

Swarovski and Jordan Brand’s next Jordan 1 sneaker is expected to arrive in March 2026 with a $1,005 USD price tag attached.