Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Nike is stepping back into the spotlight with Deion Sanders, bringing renewed energy to a classic signature shoe, and the ...

The rising tide of Deion Sanders, often referred to as Coach Prime, didn't just boost the signal of his son, Cleveland Browns quarterback Shedeur Sanders. It raised the status of another one of ...

The Sanders family is responding to Shedeur’s slide down the NFL draft the only way it knows how: by keeping the content mill churning.

Colorado football coach Deion Sanders gives first extensive remarks about his son Shedeur's NFL draft slide, also mentions personal health issue.

NFL Who is Shedeur Sanders without Deion? We’re about to find out. Born into his father’s fame, the quarterback must stand on his own now, which poses challenges and opportunities.

Colorado coach Deion Sanders said he was “hurt” by the narratives criticizing his son Shedeur Sanders’ approach to the NFL Draft process and urged naysayers to “stop lying.” Shedeur ...

NCAA. Deion Sanders to 'keep a close eye' on Kevin Stefanski and Todd Bowles to give Shedeur and Shilo a fair chance NFL. Cam Newton feels sorry for Shedeur Sanders and doesn't accept apology from ...

Deion Sanders seemed disappointed over the Saints passing on his son, Colorado quarterback Shedeur Sanders in the 2025 NFL Draft on Thursday night.

Shedeur, guided by Deion, did himself no favors in the way he approached the pre-draft window. But the QB can still change perceptions.

There's your answer. I'm sure we'll see plenty of Deion -- who coached Shilo and Shedeur -- during the 2025 NFL Draft as we wait to see where the Colorado QB goes.

Deion Sanders' son Shedeur addressed guests at his lavish NFL Draft party after he was not selected in the first round on Thursday, April 24.