For the longest time, it seemed customers were more than willing to purchase an item on the strength of the brand name. To see a popular brand is to assume higher quality and good value for money.

The ​​Pororo HES20 Electric Scooter is just $146 at Walmart, and shoppers say it's very fast and reliable.

A popular fast-food brand that pioneered special burgers shutters its last freestanding location.