Kellogg, Battle Creek and Ferrero
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Kellogg, Breakfast cereal
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The Ferrero Group said Thursday it will buy WK Kellogg Co. in a deal valued $3.1 billion, expanding the Italian food giant's global reach. Kellogg, which was founded in Battle Creek, Michigan, in 1906, is known for brands including Corn Flakes, Froot Loops, Rice Krispies and Special K. Ferrero's brands include Nutella and Rocher chocolates.
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WWMT on MSNUnion members react to Ferrero's purchase of WK KelloggBATTLE CREEK, Mich. — WK Kellogg was purchased by Italian candy manufacturer, Ferrero, on Thursday. Ferrero purchased the food distributor for $3.1 billion.
Kellogg Kickstart program will take place from 1 to 4 p.m. on Tuesdays and Thursdays, running from July 8 through Aug. 14.