Behavioral marketing uses data from user actions to tailor messages and ads. It focuses on personalizing marketing efforts based on individual behaviors. Key components include data collection, ...

Swiss NCSC cautions the public about the rising threat of malicious QR codes designed to steal personal information.

Discover how DBG's collaboration with VaynerCommerce led to a significant revenue increase, transforming their business ...

Alison Payne has been appointed as the new Chief Marketing Officer of Heineken USA, bringing her extensive expertise to the ...

Curfew imposed in Manipur as escalating violence grips the region, raising concerns over safety and stability.

Russia plans a significant test to isolate its national internet, RuNet, from the global web, raising concerns over increased ...

Glasgow Prestwick Airport and Chicago Rockford International Airport have signed a joint development agreement to promote cargo flights between the two locations. The partnership aims to strengthen ...

AARP: The Magazine is the most popular magazine in the United States, especially for those aged 50 and older. With a circulation of over 22 million, it provides valuable information and entertainment ...

Marketing to Gen Z requires a fresh approach that resonates with their values and preferences, favoring connections over polished images.

With the right martech tools, you’ll be able to leverage your speed and flexibility — and launch your brand into the spotlight.