In your influencer strategy, the goal isn’t to eliminate risk; it’s to manage it strategically from start to finish.

Levi Guillory is now agency head of strategic accounts for NSW and NZ, while Carla Dawson is head of strategic marketing for ...

Imagine your brand had a Fitbit that told you, in real time, what’s working, what’s flatlining, and what’s quietly bleeding ...

OzTAM, the Australian firm providing data-driven insights into television audience figures, releases new report on how ...

South Australia has banned junk food advertising on public buses, trains and trams from today (1 July 2025). The state government says images of unhealthy products such as chocolate, lollies, ...

Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one unified 10 brand.

Netflix is the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM.

Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed ...

EGC as a PR strategy: building trust and transparency EGC doesn’t just help with creating engaging content – it’s also a powerful PR tool. By allowing employees to speak directly to the audience, ...

AI isn’t new, but it does feel like it’s a new frontier in marketing. The AI in marketing landscape is evolving at an exponential pace.

A new Boomtown campaign seeks to shatter outdated perceptions of regional Australia and explore this untapped demographic goldmine.

Leading global marketing automation and email marketing platform Mailchimp has just launched its inaugural campaign in the Australian advertising market. What may come as a surprise to marketers is ...