Ocado’s latest ad campaign, ‘Shopping List Stories,’ hopes to tap into the plethora of everyday, monotonous moments that many ...

He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a ...

The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like?

Similarly, hiring disabled staff and ensuring the digital tools they will use are accessible can have a positive impact on ...

In this article, Sojern’s director of client success, Andy Dolan, discusses three ways travel advertisers can drive direct bookings despite changes in distribution as more travelers adopt gen AI Gen ...

It’s beach meets business at Cannes Lions, says Carrie Szeremeta of 2LK. Here, she explains how MediaLink hosted the ultimate ...

Creative students honored at Cannes Lions for real-world solutions, including a paddle that detects water contamination for ...

The viral Spotify "band" turned out to be an AI-generated art project, raising new questions for marketers about trust, ...

As AI transforms marketing, PageProof CEO Gemma Rann offers perspective on verifying content origins and protecting brand credibility.

In a world where trends can shift overnight, creativity can’t afford to be slow or complicated. Creators need access to intuitive, flexible tools that can match their pace and help them get their ...

At Cannes, M+C Saatchi Group and Oxford University’s Saïd Business School sit down with The Drum to discuss their ...

There is no shortage of conversation. Incrementality is in vogue. Artificial intelligence dominates every session. The CMO ...