Disney and ITV will launch a new, first-of-its-kind initiative to carry each other's streaming services. In the form of a promotional selection, the partnership will be billed as a “Taste of ITVX” and a “Taste of Disney+” on their respective platforms,

Disney and ITV have signed a first-of-its-kind agreement to share select content including The Bear and Love Island across Disney+ and ITVX

The first-of-its-kind promotion will give viewers a taste of "Love Island," "A Spy Among Friends," "The Bear," "Andor" and more.