From his office in a boxy building in a Carlsbad business park, Roach has become a driving force in what he believes is ...

On this week's episode of GOLF's Fully Equipped, Johnny and Jake discuss why different OEMs all measure golf clubs differently. The post Why there is no ‘standard length’ in the golf industry | Fully ...

Hideki Matsuyama hit a hole-in-one on Bay Hill’s No. 7 during the Arnold Palmer Invitational pro-am on Wednesday.

For the fourth day of Fully Fit 2026, the Cobra team brought out its new 3DP irons, OPTM metalwoods - and great vibes.

This year's limited-edition Arnold Palmer driver from Cobra is a true show-stopper. Buy yours while you still can!

The racing giant unveils McLaren Golf, blending Formula 1 engineering with club design ahead of its April 29 debut.

It is Bay Hill week, and Cobra Golf has announced the limited-edition Arnold Palmer OPTM X Driver with POI shaping and ...

In many ways, golf and F1 race car engineering aren't that far apart from each other. They both require a deep understanding of their respective rules, along with technical expertise in metallurgy, ...

It’s a new venture for Cobra, with OPTM being its most stable driver on the market, while also continuing with the already successful H.O.T. Face Technology insert, and highly customizable FutureFit33 ...

I love Limited-Edition Season. It means many things. First, it means Launch Season is over. Well, almost over. Second, it ...

When Bryson DeChambeau and LA Golf first announced their partnership in 2018, the message was clear: This wasn’t a typical ...

Negotiations collapsed, but the real story is scalability, physics, and what brands get out of building gear for 130 mph ...