Seven Southern California moms — collectively raising 18 kids — came together in 2024 to address a gap they saw in the market.

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The ...

Back in the 1960s and 1970s, there was a lot of talk about the “generation gap.” The gap was understood to be a matter of culture and values, but the reality is that much of it was just about language ...

Sydney Sweeney stars in Jimmy Choo's fall 2025 campaign. She models multiple styles, including mules and boots, in new visuals. Sweeney studies a script as she stretches at a ballet barre, and ...

Sydney Sweeney is choosing to move forward from her disastrous American Eagle campaign one step at a time — albeit in designer shoes. Today, the “Anyone But You” star danced back into the style ...

Sara Fowler is the founder of Pleat Collection, a clothing brand for tween girls. She founded the company in 2021 using $25,000 she'd saved from babysitting. That seed money allowed her to be ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With back-to-school season here, your tween may be looking ...