Marketing dashboards are a way of visualizing how your company is performing. Of course, data itself is a static entity, and that doesn’t make for an exciting picture. When deciding what you need in ...

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Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it ...

Michael Marriage has worked in the technology sector for over 20 years. He's been a global speaker on data warehousing methodologies and business intelligence best practices, and has developed ...

Remember the days of dumping those business cards from trade shows on the conference-room table and calling your trip a success? Those cards sure looked good, and your team of B2B marketers hit the ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

In his now-classic book “The Visual Display of Quantitative Information,” Edward Tufte showcased a thematic map by the French civil engineer Charles Joseph Minard. Drawn in 1861, the map uses various ...

Modern marketing campaigns are constantly churning out data that can allow companies to continually improve customer engagement. But for that data to be useful, it has to be organised and presented in ...

Today’s marketers have more access to data, manage multiple marketing campaigns, website traffic, social media, customer enquiries, media planning and events than ever before. You are responsible for ...

With an ever-greater emphasis on accountability and measurement, b-to-b marketers are turning to information dashboards to help them track their departments' opportunities, successes and shortcomings.

Kirsten Chapman, principal and founder of marketing and public relations firm KC Associates, has spent her career working to drive demand for her clients' products and services. This time, she's done ...