Apple is looking to push even further into premium pricing with a new range of Ultra products expected to launch in the coming months.

AVAX, the native cryptocurrency of the ecosystem, has climbed 4.58% in the last 24 hours. It is currently trading at $9.35, ...

Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly 10 months later, CarPlay Ultra is still limited to Aston Martin's ...

Apple’s tablet lineup—its “good, better, best” of the iPad, iPad Air, and iPad Pro—feels all the more entrenched. That’s ...

For the company, this opens up the possibility of getting more people into Apple's ecosystem and buying related products and ...

A Salinas teenager died after suffering an emergency in the Big Sur River near a popular swimming hole on Saturday.

Apple introduced its lowest-priced MacBook yet last week: the $599 MacBook Neo (which is $499 for anyone who claims the Apple ...

This is just yet another reminder to remain alert when shopping for a laptop, or anything else for that matter.

In reality, the MacBook Neo is very much in keeping with Apple’s traditions dating back to the days of Steve Jobs. Ultimately ...

What a lovely new MacBook you have there — what a shame if it were to get immediately scratched the minute you shoved it into your backpack ...

Or as a user in the Facebook group “Apple Users” put it more succinctly: “That new $599 Apple Neo MacBook is a major ...

Although Keanu Reeves is one of the most popular actors in Hollywood right now, The Matrix 5 should really move away from him. There have been all kinds of theories regarding Neo’s role in the ...