Company Confirms Structured Evaluation Underway as Engineering Progress Accelerates Path to AHRI, ENERGY STAR® ...

Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is ...

New funnel-focused resource combines practical templates with system-based guidance to reduce guesswork for creators, ...

FIRST ON FOX: President Donald Trump on Thursday signed an executive order requiring the government to assess foreign weapons sales based on their impact on U.S. production capacity for key systems ...

Amazon posted uneven Q4 financial results, but advertising remained a bright spot for the e-commerce giant. Revenue derived from ad sales rose 22% year over year to $21.3 billion for the quarter that ...

Chipotle is taking steps to boost growth as it reported a 2.5% same-store sales decline.Angus Mordant/Bloomberg News Chipotle is looking for a reset. The burrito maker is rolling out new menu items, ...

Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...

Digital marketing is shifting from keywords to intent. People now discover brands through AI tools, social platforms and video — not just Google. In 2026, companies must align brand presence, media ...

A clear look at Strategy’s Bitcoin model, the conditions that could trigger sales and how to understand future updates within the proper context. Strategy is the largest corporate Bitcoin holder, with ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...