A year after media members who cover the Big 12 badly missed the mark with their preseason predictions by picking Utah (5-7, 2-7 Big 12) to win the conference and Arizona State (11-3, 7-2 Big 12) to finish last, it seemed like everyone was lining up to dunk on the merits of July rankings.

The Big 12 media days began on Tuesday, July 8, in Frisco, Texas. Here were the highlights, including coach and player interviews from Day 1:

When the Big 12 announced it would eliminate its preseason media poll, Yormark explained why the conference made the decision during its media days.

The Big 12 produced 31 draft picks in the 2025 NFL Draft, and the conference is still loaded with intriguing talent.

The WWE brand has crossed over with the Big 12 Conference in multiple ways the past few seasons, including top stars from WWE taking part in Big 12 Conference championship games at AT&T Stadium in Arlington by awarding the game’s Most Outstanding Player his own custom WWE championship title.

There are no official Big 12 predictions going into this season, so there will be no last-to-first narrative like what Arizona State had in its league debut. Going into its 30th football season, the Big 12 didn't conduct a preseason media poll predicting the order of finish for the 16-team conference.

It's safe to say Big 12 Commissioner Brett Yormark believes in his conference, given his comments during Tuesday's media days.

To open Big 12 media days, commissioner Brett Yormark said Tuesday that he is "doubling down" on the potential 5+11 CFP format.

The expected expansion of WWE’s partnership with the collegiate athletic conference is officially here, starting with the season opener in Dublin.

Big 12 commissioner Brett Yormark is bullish on his conference. But if it doesn't get more than one football team in the playoff, trouble could brewing.