The “Name, Image, and Likeness” (NIL) revolution has reshaped collegiate athletics. Players have more agency than even to earn their market value, make some of the money they generate for sports programs, and ensure their future even in the event of a catastrophic injury, or a failure to be selected in a pro league draft.

President Donald Trump is set to sign an executive order setting national standards to better control the name, image and likeness landscape in college sports, according to multiple reports Wednesday.