Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie.” The festival will run from Friday through Sunday, and people who attend ...

The Moxie Festival, which celebrates all things Moxie, hit a high note on Friday when more than ten thousand visitors were ...

All main events are taking place at Lisbon High School all weekend long. Moxie is a uniquely New England soft drink with a ...

Moxie Festival to return to Lisbon this summer The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

Organizers announced Thursday the festival will run July 12-14 with the theme Mad About Moxie, which is a take on Coca-Cola’s marketing slogans from back in the day.

Lisbon Falls’ ‘Mr. Moxie,’ Frank Anicetti, dies at age 77 Anicetti helped create the Moxie Festival, which draws 50,000 people to Lisbon Falls each year.

Lisbon’s Moxie festival this weekend to feature national chugger, luau theme Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun ...

Moxie Festival to return this summer to Lisbon The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.