As customers tune out under the weight of constant noise, relevance has become the rarest currency in marketing. An agentic ...

At ET MarTech+ Summit 2025, Smartping’s Sidharath Parimoo showcased how fragmented communication remains a barrier to ...

Carlsberg commits to investing Rs 1,250 crore in food processing sector in India, reinforcing its long-term commitment to the ...

Volkswagen Group is restructuring its India operations, hiring external experts and experiencing nearly 10 senior executive ...

Despite massive hype, generative AI faces an uncertain financial future. High operating costs, mounting copyright lawsuits, ...

Google Cloud is significantly expanding its sovereign cloud capabilities in India, offering air-gapped solutions like GDCH ...

Moët Hennessy India appointed Siddharth Suri as its new managing director. This move aims to accelerate growth in India's ...

Monks India has appointed Niranjan Singh as its new head of media, effective immediately. With over 18 years of experience, ...

Anusha Shetty, Chairperson and CEO of Grey India and AutumnGrey, shares insights that shaped Tanishq’s ‘Her Choice’ campaign.

Winning over in-market customers is a challenge in itself, but nudging the fence-sitters requires sharper precision. Hyper-personalisation, micro-segmentation, and purpose-led messaging are emerging ...

With performance marketing soaking up a significant portion of budgets, cracks are beginning to show. Rising acquisition ...

At ET MarTech+ Summit 2025, Infobip’s Pravesh Khokhar spotlighted the challenge of fragmented marketing tools undermining ...