In this article, Sojern’s director of client success, Andy Dolan, discusses three ways travel advertisers can drive direct bookings despite changes in distribution as more travelers adopt gen AI Gen ...

The viral Spotify "band" turned out to be an AI-generated art project, raising new questions for marketers about trust, ...

Creative students honored at Cannes Lions for real-world solutions, including a paddle that detects water contamination for ...

Finally, there’s the global pressure. Europe has passed both the GDPR and the AI Act, establishing a strong regulatory model.

At Cannes, M+C Saatchi Group and Oxford University’s Saïd Business School sit down with The Drum to discuss their ...

There is no shortage of conversation. Incrementality is in vogue. Artificial intelligence dominates every session. The CMO ...

In this article, Sojern’s vice president of global sales, Josh Beckwith, discusses the rise of commerce media in travel, and ...

Today is a pivotal moment in Bellisson’s career as BETC unveils The Maison BETC Network, which will bring together 120 ...

With the Women’s Euros underway, Tara Parashar at Ear to the Ground explains how brands can best connect with fans of the ...

As brands expand their global footprint, they face a content production dilemma – do they opt for creativity or efficiency?

The new ‘Global Integrity Standards’ are designed to keep creativity “accountable” after a number of winners at this year’s awards were called out for dubious entries.

As AI transforms marketing, PageProof CEO Gemma Rann offers perspective on verifying content origins and protecting brand credibility.