The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like?

Similarly, hiring disabled staff and ensuring the digital tools they will use are accessible can have a positive impact on ...

It’s beach meets business at Cannes Lions, says Carrie Szeremeta of 2LK. Here, she explains how MediaLink hosted the ultimate ...

The viral Spotify "band" turned out to be an AI-generated art project, raising new questions for marketers about trust, ...

In this article, Sojern’s director of client success, Andy Dolan, discusses three ways travel advertisers can drive direct bookings despite changes in distribution as more travelers adopt gen AI Gen ...

Creative students honored at Cannes Lions for real-world solutions, including a paddle that detects water contamination for ...

In this article, Sojern’s vice president of global sales, Josh Beckwith, discusses the rise of commerce media in travel, and ...

Finally, there’s the global pressure. Europe has passed both the GDPR and the AI Act, establishing a strong regulatory model.

At Cannes, M+C Saatchi Group and Oxford University’s Saïd Business School sit down with The Drum to discuss their ...

There is no shortage of conversation. Incrementality is in vogue. Artificial intelligence dominates every session. The CMO ...

Today is a pivotal moment in Bellisson’s career as BETC unveils The Maison BETC Network, which will bring together 120 ...

With the Women’s Euros underway, Tara Parashar at Ear to the Ground explains how brands can best connect with fans of the ...