The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like?

Ocado’s latest ad campaign, ‘Shopping List Stories,’ hopes to tap into the plethora of everyday, monotonous moments that many ...

He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a ...

Similarly, hiring disabled staff and ensuring the digital tools they will use are accessible can have a positive impact on ...

It’s beach meets business at Cannes Lions, says Carrie Szeremeta of 2LK. Here, she explains how MediaLink hosted the ultimate ...

The viral Spotify "band" turned out to be an AI-generated art project, raising new questions for marketers about trust, ...

Creative students honored at Cannes Lions for real-world solutions, including a paddle that detects water contamination for ...

In this article, Sojern’s director of client success, Andy Dolan, discusses three ways travel advertisers can drive direct bookings despite changes in distribution as more travelers adopt gen AI Gen ...

In this article, Sojern’s vice president of global sales, Josh Beckwith, discusses the rise of commerce media in travel, and ...

Finally, there’s the global pressure. Europe has passed both the GDPR and the AI Act, establishing a strong regulatory model.

Today is a pivotal moment in Bellisson’s career as BETC unveils The Maison BETC Network, which will bring together 120 ...

There is no shortage of conversation. Incrementality is in vogue. Artificial intelligence dominates every session. The CMO ...